page no. 1 2 3 SUSAN STARBIRD PROFILE Following a degree in fine arts and a stint as a wolf psychologist, marketing consultant Susan Starbird began her career in communications under the wing of The Chronicle's cummudgeonly former editor, Scott Newhall (whose death in early 1993 ended a colorful, crusading era in Califomia journalism). She quickly advanced from proofreader (1975) to managing editor (1978-80) of the Newhalls' tiny but loud Santa Clarita Valley-based newspaper.     Making the leap from journalism to public relations and advertising, she gained creative, public relations, and managerial experience in Silicon Valley and San Francisco agencies, forming her own company in 1983. It presently provides marketing consulting and project management services to a broad variety of business-to-business and consumer accounts, including: -High-tech manufacturers, health care and industrial applications -Retail, hospitality, and entertainment accounts -Health care accounts, including a two-hospital group, a 13-facility nursing home group, a 175-facility division of a national HMO, a 250-physician IPA			page no. 1 2 3 -Economic development, downtown improvement, and city celebration associations -Several of California's largest residential and commercial real estate developers -Direct marketing of premium wines and foods -Nationally marketed investment partnerships -State and federally chartered savings institutions and banks -Insurance underwriters and other financial services -A 165-member agri-marketing association PUBLISHED: Non-profits in The News: A Volunteers' Guide for Local Publicity Handbook for Introductory Wolf Research Various guest columns, reviews Organizational Nichemanship: A Workbook for Nonprofits AWARDS: Print Magazine (1), Sonoma County and San Jose Ad Club competitions (10), National Business and Professional Advertising Association (1); numerous amateur kayaking awards AFFILIATIONS: international Direct Marketing Association (1992 - 95) North Bay Postal Customer Council (1993 - 96) Sonoma County Convention and Visitors Bureau (director 1992 - 94)			page no. 1 2 3 City of Petaluma Visitor Program Committee (1994 - 97) Petaluma Chamber of Commerce (member 1988 - present; 1992 chairperson, Ad Hoc Publications Committee; 1990 chairperson, Business Education Committee; 1988 chairperson, PR and Marketing subcommittee, Professional Services Committee) Santa Rosa Chamber of Commerce (member, 1989 - present; Economic Development Marketing Subcommittee 1991; 1989 graduate, Leadership Santa Rosa; Leadership Santa Rosa Alumni. Association Board appointee, 1990) Sebastopol Chamber of Commerce (1991 - present) Sebastopol Rotary Education Foundation (Trustee, 1993-1994) Sebastopol Rotary (1991 - present; director 1994 - 1995) Sonoma County Ad Club (director, 1988 - 1990) Shareholder, sebastopol.com (in incorporation) River City Paddlers Bay Area Sea Kayakers Berkeley Rowing Club Sequoia Paddlers